Ecommerce SEO

How to Find and Fix Broken Links in Shopify Stores

E
Ecommerce SEO Specialist

Broken links in Shopify usually appear after product URLs change, collections are renamed, discontinued products are removed, or blog posts link to old campaign pages. The best fix is to separate product-discovery links from low-value archive links before making changes.

Where Shopify Links Usually Break

  • Product pages: discontinued products still linked from collections or blogs.
  • Collection pages: renamed collections without updated menu or body links.
  • Navigation: header, footer, and promotional menu links repeated across the store.
  • Apps and landing pages: campaign pages removed after promotions end.

Fix Priority

  1. Fix navigation and collection links first.
  2. Redirect removed products to the closest replacement or category.
  3. Update blog and buying-guide links that point to old products.
  4. Remove links to expired campaigns when there is no useful replacement.

Use the internal broken link checker for same-domain store links and the website broken link checker for pages that mix internal and outbound references.

Related workflows

Use the workflow page that matches your source format so the checker and fixing options stay accurate.

Ready to clean your links?

Open the workflow that best matches this guide and check your links in seconds.

Open Website broken link checker